PICK A PLATFORM #1: Content Writers Only

Content writing is on the rise within freelancer industry. I was there a year ago and yes, flexibility and income are much better than working in corporate. Yet in order to create a wonderful original content, you need an extra effort and tremendously good research skills, which takes ample of time to inculcate and learn in yourself. However, there are some online platforms which help in creating user-generated content (UGC) and help you in being creative in the best way possible. With some of the online help, it becomes easier for you to gain ideas and modify those ideas, as per your requirements. The efforts in such cases decrease marginally.

Writer's Block Content Writer 1

Photo © gacabo

The following are some of the platforms, which help in building dynamic content. Have a look below.

  • Candid.io

Candid is a visual commerce platform which has a focus on Instagram. It tells a brand’s story with several photos and videos which are streamed to the interactive product page.

  • Blu Carat

This application interweaves the customer-related photos as well as conversations from family, friends and like-minded shoppers and create a user generated content. The retailers can showcase the most viewed, discussed or purchased items to initiate discussion and to spur buying.

  • Janrain

This web based application curates the real-time social content, videos, photos and conversations from various social platforms and blogs. It then further extends the curated streams to different websites, mobile applications, TV and other devices.

  • Curalate

Curalate is an online platform which applies various image recognition algorithms to different social media conversations so as to bring the user-generated images from across the social web into its website page. This helps in creating shopping pages with trending and most popular content in discussions.

In addition to the above mentioned sites, there are Olapic, Piquora, ShopSocially, Shortstack, social hubb, votigo etc which provide similar services. You can use their services and for their prices, you can call them. Creativity is highly in demand, so the more creative you are, the more your services would be valued.

PREDICT POSSIBILITY #1: The Whys of Failure

This is quite trending these days that the jobs are not promising and people are moving more and more towards their own start-ups, business ideas, entrepreneurship and/or freelancing services. These types of jobs seem promising and appear quite promising when it comes in terms of money in direct proportion to the efforts put on that job. Even after following the dreams and working towards such appealing ideas of self-hiring jobs, it has been found that eight out of ten ideas fail after one year of work towards such jobs. This is quite a big number to strike to anyone’s mind. It also intrigues you to think more on the factors that drive an entrepreneur or a freelancer towards failure.

Writer's Block Content Writer

Photo © clocksforseeing

Various entrepreneurs have been interviewed and stated their reasons behind failures encountered along the entrepreneurship journey:
1.     Consistency

Most of the young people start their venture or freelancing services by putting their efforts and hard work all at once. And then they start expecting good outcomes out of it. But a new start-up or freelancing service does require patience to appear fruitful to you in the end. Putting in your efforts with full strength for a while is no enough, but it demands consistency of services.

2.     Evolution

Entrepreneurship or freelancing on a monotonous tone could never bring a promising future. The market trend keeps on changing with time. So, these services also demand evolution according to the changed market trends of present time. For an instance, the search engine Google was publicized in 2004 and if we compare today’s Google search engine and the one in 2004, we could easily notice the evolution which has taken place during all these years. This evolution is the reason behind success for this start-up.

3. Unmanageable Growth

Sometimes, an idea for entrepreneurship or the freelancer service is too good that it becomes popular too soon. And the new freelancer or the entrepreneur is not experienced enough to handle too many things at a time. The exponential growth goes out of the hands of the owner and takes a drastic downturn if not managed properly.

4.     Competition

When an entrepreneur starts working on an idea or a freelancer starts providing services with his hard work, they both are meant for the growth. But their growth becomes a threat to the already existing structures so far. This newly imposed threat bounds the existing structures to work for their own survival. Besides, with the advent of a new entrepreneur or freelancer, the competition in the market increases. Then the theory of ‘Survival of the fittest’ implements here and the fittest structure remains steady at the end.

5.     Ambiguity of Goals

The entrepreneur or a freelancer starts working for himself and provides services by working day and night. But the starting of a job or a task is not the correct thing to do, until and unless you are clear about the vision and mission pertaining to that particular service, job or task. The ambiguity of goals leads to the failure of that service or business.

6.     Over Complexity

Many a times, the complexity of the idea of a self-hiring job becomes too much that the tasks which could be performed by simple and small steps are ignored and the focus is kept basically on the complex issues. It occurs mainly because of lack of experience.

These factors need a lot of consideration if you are planning to go for a start-up, or a freelancer service. Work on these factors and eliminate these reasons for yourself and emerge as a great entrepreneur or a freelancer.

 

SHRINKING STAGE #2: What’s The Big Idea?

Red Light Business Ideas

Photo © Ignas Kukenys

Just like chicken and egg, ideas and target market are dependent variables. In order to figure out which one to go first, you will have to define your mission. Freelancers, generally, work with an idea in mind prior to finding companies to work for. Entrepreneurs, however, seemed to work in reverse: they tend to find a target audience and the problem they found from their every day life before they finally get down to the idea.

Let’s build a criteria and a vision to look around you, throughout the virtual sphere, and understand the basic need of the market or the trending areas in the market that is on the rise, and might as well, need an improvement. After getting some random ideas, write them down and choose which one would suit you best – but don’t worry, many successful people started with a very simple idea. The next stage would be develop one idea and bring them into shape – are they in product? Or service? Figure out this point and you would need to move to the next stage – to narrow down your market and work towards marketing your product.

It is however, recommended to not worry too much on the sales you might be missing by failing to offer everything to everybody. Since, this is quite impractical in the starting but achievable by strategic approach. Your narrower focus has the power to deliver more business than you can handle, while producing higher-margin cash flow to enrich your bottom line.

SHRINKING STAGE #3: Whose Your Target Market?

It appears to be very difficult to narrow your target market down when you are just about to start your own business due to the fear that you could be excluding a crucial part of your potential customer base. But if you know the art of defining your market and its needs clearly, then you will surely be able to gain more market share quickly than the present competitors.

Mapping Target

Photo © Nicholas Raymond

The process of knowing your target market can help you get a good rate of return. You need not just to rely on the indiscriminate market for your rate of return on your investment but need some strategical marketing for your product in your target market. If you are unaware of this, following are the steps to follow:

1. Sharpen Your Focus

You need to prioritize your things while choosing the target market. For this, you need to sharpen your focus by following the below tips for marketing approaches:

A. Determine the needs that your product fulfills

You need to first determine the need of your product. You need to understand, what is your product meant for. For an instance, a baby product would be useful for a mother only, it would be of no use to an 18 years old teen. Do some survey and analyze the usage across various different segments of the market.

B. Use a funnel approach

You can use a funnel approach and narrow down your target audience. For example, if your product is gender specific, then you can narrow your target audience to that particular gender only. The more you move towards specific filters, the more you will get to know that who will be most interested in buying your product.

C. Emphasize primary value propositions

You also need to understand that what is the value of your product to specific people you have chosen. For an instance, if you manufacture a traveler’s bag, it would be valuable for a traveler only, rather than all the normal office going people. So draw a line on all the demographic group of people, who will be interested in utilizing your product and will value it in different scenarios.

2. Gather Data

The next step to follow after narrowing down your target audience is to gather data through a survey. Understand and analyze the objective data and then work on increasing the numbers by creating a demand for your product in the market. You can also look into your own network and ask your network people to examine your product or services. They might come up with innovative ideas, which you would have never thought of.

Your primary goal is to explain the demographic people of your choice the relation between their needs and your products or services. This will maximize your return on investment and generate you the maximum profits.

SHRINKING STAGE #1: Freelancer or Entrepreneur?

Have a look at this video to find out why creative entrepreneurship is on the rise – and how to make use of it.

“My name is Christopher Brown, i am the managing director of mentorum consulting international.

15 years ago i started to see the impact of what is now become digital disruption and transformation, and I decided to move into the space of helping brands transform around the challenges and the great opportunities. I see myself as a little bit of a catalyst in this process. This let me to believe in that public sector brands that equally this need around transformation and both public sector brands and private sector brands share this common interest around the opportunities to engage with their audiences and make their brands more relevant. And that’s what i’ve been doing, that leads me most recently to work in the international institution environment for brands like The United Nations and The European Commission.

Having worked in this sphere of international institutions, I came across creative industries as a growth opportunity. We worked in this area focus on the catalyst within this creative industry that is creative entrepreneurs. Anecdotally, creative industries now represent 10% of the countries’ GDP. Last year for instance Sweden reported that creative industries is one of only 2 sectors within the economy that was growing, so the prospects in another way sluggish global economy, are huge. The main benefit to businesses in the rise of the creative entrepreneur, is that they now have unprecedented access to a global market place of creativity. Not only that they have the opportunity to bring along creatives who themselves have a following which makes it attractive to businesses. That’s the major benefit that I see. Tradtitionally, an artist who wish to commercialise their content, for example a musician, would seek a record company deal. That artist no longer needs to go down that path, there are various path ways to commercialise their content, kickstarter, crowdfunding means, and following means so they can directly commercialise their art in the market place, or do enough to be picked up by record company. And all these really mean is that this models can work together, allowing people more pathways to get involved.”

 

So, isn’t digital disruption interest you to make use of the opportunity?

Now before you jump into many endless possibilities within the digital world, know where to go – freelancing, or establishing a business?

A commonality between a Freelancer and an Entrepreneur is that both are self-bossy in nature. There is no one sitting on your head to judge your performance of rate you accordingly for the upcoming appraisal process in the end of the financial year and decides your growth in accordance to the rating given in the appraisal process. But there are some certain securities associated with job. Nowadays, people are reclining more towards this new self-bossy culture due to the nature of globalization – there is a freedom in setting your own time and space with development of network and technology underpinned the way cyberspace ease our life. Although it is risky and uncertain, there are several benefits associated with this trend that makes all of us stick into this pedagogy.

The self-hired job of a creative freelancer or an entrepreneur looks appealing from outside, but it takes a lot of hard work to start something on your own. A huge amount of time and efforts, when blended strategically with self-confidence, only then a person is able to become a freelancer or go for creative entrepreneurship. Till now, we have discussed both the two self-hiring and self-bossy options as similar in nature. But, to choose your career between becoming a freelancer or choosing a creative entrepreneurship, it is quite essential for you to be well aware of these two terms and the differences entailed by these two trendy jobs.

It is generally mistaken that a freelancer does a similar job to an entrepreneur. It is even more wrong to weigh a businessman and an entrepreneur in the same buckets. There are deeper meanings associated to these terms. Let’s look at these one by one and try to distinguish them in the layman language. A freelancer is the one who uses his own skills, time, efforts or services to earn money. In a nutshell, freelancers mainly work for themselves and basically do the entire task on their own. For a freelancer, there is hardly any money related risk associated, since the only job of the freelancer is to provide the services to the company that reaches out to you. These services generally include photography, website designing, application programming or content writing. As a freelancer, you don’t aim for growth – you aim for more projects to get more money.

On the other hand, entrepreneurship is all about creating something bigger than your self. Since the size of business is bigger than you, entrepreneurship is not all about you doing the work – it is about delegating tasks to other people you hire and aim for growth, profit, and impact. It involves huge financial risks associated with it, but it involves a good amount of creativity in solving problems. Bringing in a new software to the market and marketing it for good sales and working on it further for improvement analyzing the reviews and feedbacks, comes under the umbrella of entrepreneurship. Thus, this is quite evident that the concept of freelancing could not be mixed with entrepreneurship in any of the contexts, since these both terms refer to totally different meanings.

Creative Entrepreneur Suit

Photo © Elusive Muse

Now, the question arises – which one should you go for? Freelancing or entrepreneurship? Well, if you like working for people or helping them, working alone on the tasks, enjoy expressing yourself in a creative manner, got a skill you are really good at, need a flexible work schedule, then go for freelancing. And if you are willing to take risks, have the work ethics of an ox, love and enjoy meeting new people, got a diverse skill-set, got an idea which works for changing the world, then go ahead and choose entrepreneurship over anything else in this world and work your best for it. Rest, in the end, nobody could force you to do anything.

The choice is all yours!